It’s no secret that digital marketing has become an essential part of doing business in the 21st century. This is something that has become even more important over recent years. But for many small business owners, it can be hard to know where to start when it comes to developing a comprehensive digital marketing strategy. There’s a lot that goes into…
Ethical Marketing in the Digital Age: Balancing Profit and Purpose is topic that I’m very passionate about and here’s why. Ethical Marketing Introduction As the world becomes increasingly digitised, businesses have to be more mindful than ever before about how they present their brands and products online. Gone are the days when companies could get away with a misleading campaign…
As a small business owner, it’s important to stay ahead of the competition and make sure your customers have a positive experience. That’s why crafting the perfect small business marketing mix is essential for success. A good marketing mix will help you increase sales, improve customer service, and build loyalty with customers. Let’s take a look at what makes up…
Exit Strategy Marketing Essentials: Tips for Micro Business Owners Who Are Planning To Sell Their Businesses Within the Next Five To Ten Years. Exit Strategy Introduction Running a successful micro business often involves passionately growing it from scratch, overcoming numerous challenges along the way, and seeing it mature towards success. However, even the most successful businesses come to an end,…
Tracy Heatley: Igniting Inspiration at Digital Women Live UK Conference: Empowering Women in the Digital Era Digital Women Live UK Conference In 2023, Tracy Heatley had the honour of being one of the keynote speakers at the Digital Women Live UK Conference. This event aimed to empower women in the digital era and featured a range of inspiring speakers covering…
Small Business Marketing Success – 7 Essential FAQs Answered is the title of this podcast episode. Here’s the audio to listen back, along with the transcript to read. Introduction Hi, I’m Tracy Heatley, and welcome to the Be Better With Tracy Heatley podcast, where we dive deep into the world of marketing and networking to help small business owners…
Small Business Marketing: 7 Essential FAQs Answered is here for you. As a small business owner, driving growth and success through effective marketing is crucial. But with limited resources, navigating the ever-evolving marketing landscape can be challenging. In this blog post, I’ll tackle seven common questions small business owners have about marketing, giving you valuable insights and practical tips to…
Hi, I’m Tracy Heatley, and it’s my pleasure to welcome you to this episode of my Be Better With Tracy Heatley podcast. This is your go to podcast for everything to do with small business marketing and networking”. Here is the transcript and listen facility for my latest episode. “In this episode, we’ll be diving into the fascinating world of…
Introduction To Marketing Segmentation In today’s competitive business environment, small business owners must have a well-defined marketing strategy that enables them to effectively reach their target audience. One of the most effective ways to achieve this is through marketing segmentation. Marketing segmentation is the process of dividing your target audience into smaller, more specific groups based on shared characteristics. This…
“Hi, I’m Tracy Heatley and I welcome you to this episode of my Be Better With Tracy Heatley podcast which is designed to share my marketing magic and networking know-how with you. Here’s the transcript for the Marketing Methods For Sensational Communications podcast episode. Episode Introduction Marketing your small business doesn’t always have to involve digital platforms such as social…
