What’s the Difference Between Marketing Mentoring and Consultancy?

What’s different between Marketing Mentoring and Consultancy?  Let me explain my approach to Marketing Mentoring and Marketing Consultancy so you can decide which is the right path for your business. Both services have the same aim – to strengthen your marketing and give you confidence, but the way we work together is different.

Marketing & AI Mentoring: Learn and Grow with Support

Mentoring is all about guidance and development over time. If you want to run your own marketing but need support, this is the right fit. I’ll work alongside you, helping you build the skills, knowledge, and confidence to manage your marketing effectively. You’ll get:

  • Ongoing one-to-one support and accountability

  • Practical advice you can apply immediately

  • The opportunity to learn new techniques while staying on track

  • Confidence to implement marketing and AI tools yourself

This is perfect if you’d like to keep control of your marketing but need a trusted mentor to keep you moving forward.

Marketing Consultancy: Expertise and Done-For-You Guidance

Consultancy, on the other hand, is direct and solution-driven. I step in, assess your current strategies, and provide clear recommendations or done-for-you elements that get results quickly. You’ll benefit from:

  • An expert, outside perspective on your current marketing

  • Fast, actionable solutions to specific challenges

  • A strategic plan designed around your business goals

  • Hands-on support when needed, without long-term mentoring commitment

This is best if you need quick answers, strategic clarity, and immediate impact rather than ongoing support.

Which Is Right for You?

Think of mentoring as “work with me” and consultancy as “done for you”. Both approaches are flexible, tailored to your needs, and focused on results.

If you’re unsure which is the best option, take a look at my pages for Marketing Mentoring, Marketing Consultancy, AI Marketing Consultancy, and ChatGPT Training. Or get in touch and I’ll be happy to guide you towards the service that fits your goals. Another option for you, which combines consultancy, mentoring, and training is my signature Strategy Cycle™ Program.

If you’re still unsure what’s the difference between marketing mentoring and consultancy, arrange a complimentary discovery call. This way, you and I can discuss which is the best way forward for you.

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