Better Strategy

Your Business Strategy Toolbox

Better Marketing

Guiding You Through The Marketing Maze

Better Networking

Get The Referrals & Results You Deserve

Unlock Your Marketing Magic

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Questions For You

As you answer these questions about business, marketing and networking, you will realise if you’re ready to be better with Tracy Heatley.

Are you like the thousands of small business owners who set their business up without a business strategy or marketing plan?

Are you an expert in your field, providing an excellent service, but you don’t know how to find new customers?

Or do you have an amazing product that you’re passionate about, but you’re lost when it comes to marketing?

Perhaps you inherited a business that you had no desire to run and you don’t know where to turn?

Or do you have an ‘accidental business’ that started small but is now growing out of your control?

Do you have an employee to do your marketing but there’s no Marketing Director to guide them?

You may even be outsourcing elements of marketing like social media, SEO and PR, without giving your service providers clear direction.  If so, have you been wondering why you’re not getting the results you expected?

Have you purposefully avoided marketing and networking because you don’t know where to start?

Have you ever thought that business networking won’t work for your business?

Are you already networking but you want more quality referrals?

Tracy Heatley making book review notes on TED Talks The TED Official Guide To Public Speaking by Chris Anderson

Rationale For Your Responses

There’s some rationale for your responses:

Maybe you used to think that you didn’t need a business strategy.  But now you know you do!

You may even have thought that only big businesses need a marketing plan. That’s untrue!

You’re a sole trader, and you were led to believe that strategy and planning isn’t applicable for your business. It definitely is!

You have a limited company, but have no desire to grow and have new employees!  Good news! Everything we do together will work around you and your goals!

Someone is the designated marketing person, they have no direction, experience or time to focus on an appropriate marketing strategy.  You may be that designated person who is desperate for help.

You’ve been meaning to get around to developing your business, but you’ve not prioritised the time for it yet.  Your time is now!

Your business is doing okay as it is, but deep down you know it could be even better! Imagine the possibilities that time, effort and focus will deliver! There’s no time like the present!

It’s only right now that you’ve found the right approachable person to get you through your business blunders, marketing myopia and networking nightmares!

Don’t worry, you’re not on your own!

I’ve got you!  I’m here for you! I will be able to help you!

I’m Tracy Heatley and I’m looking forward to the potential of us working together towards your goals!

Whether you're new to business or you've been trading for years, you can Be Better With Tracy Heatley!

Strong Foundation

Develop your business strategy

New Skills

Understand your market & customers

Marketing Mastery

Know who, where & how to target

Win More Business

Convey your best assets & attributes

Catapult Your Business

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Tracy Heatley talking Better Networking Training

Are You Ready To Be Better?

Well I, Tracy Heatley, am here, with my Better Strategy, Better Marketing and Better Networking services, to help you do just that!

I have been helping business owners like you since 2003.

So, if you want to reach the right people, in the right place, at the right time, then I’m the person to help get you on track!  My mentoring and training services are designed to help you build the strong foundations you need flourish and get better results.

I’m not a business coach !  I’m here to give you practical insights and share my strategy skills, marketing mind and networking knowledge with you, so that you can get you on the right path for you and your business.

We can work at your pace and I’m here to work with you for as long as you need me! However, my ultimate aim is to get you to the point where you no longer need me!  That’s my goal!

Now is your time to shine!  Now is the time for you and your business to be even better than you are right now!

Read more about me here.

Tracy Heatley Will Help You To:

  • Set clear business & marketing goals
  • Position your business
  • Develop your products and services
  • Target the right customers
  • Be visible by your prospects
  • Stand out from your competition
  • Form your business proposition
  • Build rapport
  • Form fruitful relationships
  • Get referrals
  • Generate new opportunities
  • Win more business
  • Boost networking success

Get In Touch Now

What Our Clients Say

Gareth Metcalfe from Paul Schofield & Associates Testimonial

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Gareth had a one-to-one Better Networking coaching session.  Plus,  he attended the half day training workshop.

Being a regular networker and keen learner, I’m always looking to find new and better ways to build better business relationships with people.

Having got to know Tracy over the past few years, I knew that her networking training workshop would be full of great theory and practical tips. 

It definitely was that – with some brilliant interactive sections in there too. I took away a lot of valuable things to put into practice, which will make the investment one of the best that I’ve made in my business  development. After the one-to-one session, I had the most productive month I’d had in two years”. 

Profile Photo Of Gareth Metcalfe To Accompany His Better Networking Testimonial


Gareth Metcalfe Testimonial

This is a recommendation from Gina Cole for Tracy Heatley.

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Gina, the MD of Goal Centred Development used Tracy’s Better Marketing services, so that she could launch a new product.

“Working with Tracy has really helped me take the practical actions I needed to support my heart led dream that I’d been procrastinating about for years. My ‘Goal Centred Transformation – 9 month Women’s Executive Coaching Programme.’

I’d been getting in my own way with next steps and I needed a metaphorical kick up the backside.  Marketing Mentoring sessions with Tracy have helped support my timeline management, focus around target audiences, streamlining the product and marketing mix required to get ready for launch and beyond.

I felt beautifully supported throughout and Tracy really held the space for me to be able to explore my challenges and beliefs. I genuinely felt that Tracy was cheerleading me along (and still is) as we developed this new product.

Tracy helped me develop what was originally a 5 year dreaming stage into a reality within a few months.

I am so grateful for the time we share together, the belief and commitment Tracy has in my business development.  Thank you!

That’s why I can’t recommend Tracy Heatley highly enough”

Recommendation From Gina Cole

Joanne Collins recommends the Better Networking On Demand Course.

I’ve just completed the Better Networking on demand course.

I learned how to become a ‘Networking Ninja‘ and loved it, because it was interactive and fun to do!

This online networking course, gives you an insight into your own communication style and skills.  It teaches you how to communicate effectively and successfully, so it helps with communications at all levels, not just networking.

I’m Joanne Collins, a Tropic Ambassador, and I highly recommend the Better Networking on demand course, because it’s a great analytical tool.  I think that all networkers and network marketers should have these sills.

I loved the fact that I could complete the course in short bursts too.

Like Tracy says, ‘Successful communication is the key to successful networking’.

Joanne Collins Recommends Better Networking On Demand Course

Matt Gray, Social Media specialist, from the Bolton Arena, attended the Networking With Impact Training Workshop

I really enjoyed the workshop, because it gave me a greater insight into networking.  I’m inexperienced in networking, so discovering how to communicate effectively has been of great benefit to me.  Not just in my job, but in my personal everyday life too.

The communications training was mind blowing and I can see how I can incorporate what I’ve learned into our digital marketing content too.

I would also like to attend another more advanced workshop if Tracy does one in the future. This course far exceeded my expectations.

Thank you, Tracy!


Matt Gray, Bolton Arena, Better Networking Training Testimonial

Rachel Weinhold,  from GrowTraffic, recommends Tracy Heatley.

I attended Tracy’s Better Networking Training  session and it was a thoroughly enjoyable and enlightening afternoon. The training session was very well planned out with appropriate supporting materials, so everything flowed.

The content was equally revealing and taught me a lot about myself and how I interact with those around me. The whole session was warm, friendly and encouraging, making it was enjoyable and fun.

All in all, it was an amazing training session.  I knew immediately that and I would be recommending that all my colleagues attend the next session.

My fellow directors, Simon Dalley and Hannah Weinhold have now completed Tracy’s Better Networking On Demand training course.  We then booked a group session, online, to help us maximise our internal communications.  Within days, we noticed a massive difference in our ability to communicate effectively and timely. Our decision making processes is much quicker.  Conflict and misunderstandings have reduced massively.

We understand each other more than ever before and wish we had done this years ago, because the positive impact is massive.

This is why I recommend Tracy Heatley’s  Better Networking training.

Rachel Weinhold, From Grow Traffic, Recommends Tracy Heatley

Outsourced Finance Director, Pam Duxbury, from PD Consulting, recommends Tracy’s Better Networking With Impact To Win Business workshop.

I thoroughly enjoyed Tracy’s workshop.  I have learned some fascinating things about myself and my business, as well as the people I work and network with.  It was absolutely brilliant! Really insightful on psychology and how to read people in order to communicate effectively.

I was very much looking forward to putting everything I had learned into action and seeing the success!  Within weeks I was getting more referrals than ever,  reaching out to the right customers and closing more business than I had for years.   The results were amazing!

Thank you, Tracy, I highly recommend your training workshop to any business owner!

Pam Duxbury Recommends Tracy Heatley’s Better Networking Training

I’ll never look at people in the same way again!  I found the workshop very productive and enlightening.  I can get really focused now!  I’d recommend this networking workshop to any business owner who wants to win more business through networking.

Martin Rawstron (Owner Of Prinny Mill Business Centre)

The Better Networking training has made me think about how I communicate with others, particularly about the types of words and phrases to use in order to gain the interest of a wider audience.  It was great to hear others experiences too.  I feel much more energised and confident.  Thank you for helping me focus on what I need to do going forward.  All small business owners should do this, as it really helps the business and with self development.  Thank you so much; it really has done me and my business the world of good!

Nichola Whitford (Managing Director Of By Nichola George)

It has been a great afternoon and I have learnt lots of new nuggets about how to get the best from my networking.  Well presented, enjoyable, fun, informative and educational! Highly recommended!

Lisa Mousley (Travel Agent and Owner Of Chic Boutique Travel)

After attending the Better Networking session, I found that learning about communication styles was very useful, as it will help me change the way I talk to people, at networking events and during business appointments.   I always struggled with doing a ’60 seconds’ at networking meetings and worried about what to say.  Not anymore! I found what Tracy refers to as the ‘networking segmentation’ extremely useful, as I can now do a different pitch for each of our services, making sure I’m using the right pitch for the right people.

Louise Campbell, Bolton Arena

I really enjoyed the networking training.  Tracy was able to have the whole group of strangers interacting, participating and really getting involved with the session. I got some great ideas and new approaches about promoting our business through networking.  I now have a thorough understanding of myself and how to communicate better.

Anouska Hamer (Virtual Assistant, DTH Business Support)

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Nettl Of Bury, Jason Groves, Recommends Tracy Heatley.

I attended the Better Networking – Networking With Impact To Win Business face-to-face half day workshop.

“The training workshop was brilliant!  Within a week, it’s given me more direction and confidence.  The rapport builder section was a great refresher for me.  I’d done some rapport building training before with Nettl Head Office.  However, some of the skills learned here were new to me.

Learning the subtle ways to break rapport was really useful.  Profiling my target market and building a customer avatar was very insightful. This will have a big  impact on my business.   This networking training has definitely  boosted my communication skills.  It has made me think of at least one particular target market to break into.  Plus, I now know how to reach my key target market, so I can get started immediately.

The workshop was well presented, insightful and good value for money”

I’ll definitely be sending my staff on future courses too.




Web Designer, Jason Groves, Recommends Tracy Heatley

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