How To Use The BETTER Business Goals System™ In this blog, I’ll guide you through how to use the BETTER Business Goals System™ that I created for my clients. Sooner rather than later, you need a vision and goals! Using an analogy inspired by my Strategy Cycle™ business model: Picture your business growth as a bike journey, with your goals…
Introduction As a small business owner, one of the most important decisions you’ll have to make is pricing. Setting up a pricing structure, for your small business, can be a tricky task as it requires balancing your desire to generate profit with what customers are willing to pay for your products or services. In this blog post, I’ll be focusing…
As a small business owner, it’s important to stay ahead of the competition and make sure your customers have a positive experience. That’s why crafting the perfect small business marketing mix is essential for success. A good marketing mix will help you increase sales, improve customer service, and build loyalty with customers. Let’s take a look at what makes up…
When it comes to marketing, many small business owners try to go it alone. But the truth is, unless you have extensive experience in this area, having an external marketing consultant can be a huge boost to your success. In this blog, you’ll discover some of the reasons why and how using a marketing consultant can boost your business success.…
Do want to know more about networking for beginners? Are you new to business networking? If so, this short blog will provide you with a general rule of thumb to maximise networking opportunities. What Is Networking? Firstly, let’s define what networking is! Networking is a valuable tool for business professionals looking to build relationships and referrals. It can open up…
The Difference Between PR And Marketing There is often confusion about the difference between PR and marketing. Although they are similar, there are key distinctions that set them apart. Public relations (PR) is all about building relationships with your target audience and creating awareness, while marketing is more focused on specific strategies and tactics that leads to selling products or…
Exit Strategy Marketing Essentials: Tips for Micro Business Owners Who Are Planning To Sell Their Businesses Within the Next Five To Ten Years. Exit Strategy Introduction Running a successful micro business often involves passionately growing it from scratch, overcoming numerous challenges along the way, and seeing it mature towards success. However, even the most successful businesses come to an end,…
As a writer, I’ve been embracing the The Maverick Paradox. I am always on the lookout for avenues where I can showcase my skills and expertise. At times, finding the right platforms can be a challenge, but when it comes to writing about business, marketing, and networking, The Maverick Paradox has proven to be an ideal choice. I can’t thank…
Ethical Marketing in the Digital Age: Balancing Profit and Purpose is topic that I’m very passionate about and here’s why. Ethical Marketing Introduction As the world becomes increasingly digitised, businesses have to be more mindful than ever before about how they present their brands and products online. Gone are the days when companies could get away with a misleading campaign…
Threads is here and here’s your guide to getting started. I wanted to share my experience with the newly launched social network, Threads from Meta. Initially skeptical, I quickly became enamored with its features and potential. What sets Threads apart is the active community and engaging conversations. It’s a bit like Twitter, but with even more interaction and attention. As…
