Exit Strategy Marketing Essentials: Tips for Micro Business Owners Who Are Planning To Sell Their Businesses Within the Next Five To Ten Years. Exit Strategy Introduction Running a successful micro business often involves passionately growing it from scratch, overcoming numerous challenges along the way, and seeing it mature towards success. However, even the most successful businesses come to an end,…
As a writer, I’ve been embracing the The Maverick Paradox. I am always on the lookout for avenues where I can showcase my skills and expertise. At times, finding the right platforms can be a challenge, but when it comes to writing about business, marketing, and networking, The Maverick Paradox has proven to be an ideal choice. I can’t thank…
Ethical Marketing in the Digital Age: Balancing Profit and Purpose is topic that I’m very passionate about and here’s why. Ethical Marketing Introduction As the world becomes increasingly digitised, businesses have to be more mindful than ever before about how they present their brands and products online. Gone are the days when companies could get away with a misleading campaign…
Threads is here and here’s your guide to getting started. I wanted to share my experience with the newly launched social network, Threads from Meta. Initially skeptical, I quickly became enamored with its features and potential. What sets Threads apart is the active community and engaging conversations. It’s a bit like Twitter, but with even more interaction and attention. As…
Small Business Marketing: 7 Essential FAQs Answered is here for you. As a small business owner, driving growth and success through effective marketing is crucial. But with limited resources, navigating the ever-evolving marketing landscape can be challenging. In this blog post, I’ll tackle seven common questions small business owners have about marketing, giving you valuable insights and practical tips to…
Introduction To Marketing Segmentation In today’s competitive business environment, small business owners must have a well-defined marketing strategy that enables them to effectively reach their target audience. One of the most effective ways to achieve this is through marketing segmentation. Marketing segmentation is the process of dividing your target audience into smaller, more specific groups based on shared characteristics. This…
As a small business owner, it’s important to know how to launch a new product or service. Launching a new product or service can seem like an overwhelming task. But when you understand the marketing fundamentals and get the right foundations in place, you can set yourself up for long-term success. Formulating A Sound Strategy Formulating a sound strategy for…
Setting marketing goals can be a daunting task for many business owners, especially when you’re just starting out. It can be hard to know what’s realistic and what’s too ambitious. The good news is that setting realistic marketing goals doesn’t have to be overwhelming. All it takes is a bit of research, some creative thinking, and an honest assessment of…
Do you ever feel like there are mental blocks to unlocking marketing success for your small business? You’re not alone. Many business owners experience this and it can hold them back from achieving their full potential. Here’s a few value packed tips for overcoming mental blocks for marketing success. Mindset To Overcome Mental Blocks To overcome these obstacles, it’s important…
Here is a step-by-step guide to developing an organised targeted marketing plan. An organised targeted marketing plan is essential for any business looking to increase its growth and success. Having a clear step-by-step guide in place will help you know your customer and identify who your target audience is. Furthermore, you will be able to establish exactly what your goals…
