About Tracy Heatley

Photo of Tracy Heatley offering her marketing consultancy and marketing mentoring services

Hi, I'm Tracy!

I am a small business marketing specialist. I help business owners, like you, to master marketing to get results.  I also train business professionals in the art of effective business networking.  Referral marketing is a passion of mine and anyone can learn the skills to receive a constant and steady stream of referrals.  I have the tools to show you how!

I’m living proof that marketing and networking works! It’s important that you get to know me, Tracy Heatley, and my background, so that you have complete faith in the results that I can help you to achieve.   I want to help you take your business places you can only dream of, so that your investment to Be Better gets you the results you desire and deserve.

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Tracy Heatley’s Background

Here’s some of Tracy Heatley’s background, because you need to have trust and faith in the results you will achieve.

I’ve been helping business owners to have better businesses since 2003. I’d been working in Public Relations for a small PR firm based in a business centre.  The place was full of small businesses with distinct commonalities.  They seemed to be brilliant at what they did or had products that they were passionate about.

Here comes the but, and it was a big BUT!  None of them had a strategy, they were uncertain about how or where to position their brand in the market, they lacked direction when it came to profiling their customers, were uncertain about pricing and didn’t know much about their competition. All of which is needed to develop a successful marketing strategy. Invariably, many businesses with a lack of direction and strategy end up targeting the wrong people, in the wrong place, at the wrong time and at the wrong price.

Small Business Toolbox ImageArmed with slogan, ‘Your Small Business Tool Box’, I stepped in to help. I’d worked in sales and marketing for years and, as a mature student, had recently got my business degree.  I thought I knew it all. The truth is that I still had a hell of a lot to learn. However, it was clear from the onset that I had a knack for helping businesses set-up, thrive and smash it out of the park when it came to having a better strategy.

Marketing Success

The results and marketing success that my clients have achieved is phenomenal.  The more clients I worked with, the more I learned about diverse industries, and the more I began to see how my input was key to them having a better business.  I even went on to become a CIM award winning marketing professional, before taking the Chartered Marketer route, back in 2007.  Later becoming a Fellow of the Chartered Institute of Marketing. .

When it comes to strategy and marketing planning, I offer a work with you approach, rather than a do it for you approach, because this way I get to transfer my years of knowledge through my Strategy Cycle Program and Marketing Mentoring, which I’ll design especially for you and your unique requirements. Plus, you can be assured that I’m not here to upsell any marketing delivery services. I have an extended network of contacts to put you in touch with if you need it, but only if you need it.

If you prefer, you can use my ‘do it for you’ marketing consultancy approach.  You’ll need a ‘deep dive’ consultation, then I can do all the marketing strategy and planning for you.

If you’ve got a marketing employee or team in-house but there’s no marketing director to develop your marketing strategy and manage your team, then my outsourced Marketing Director service could be perfect for you.

It’s all about what’s right for you. There’s never a one size fits all, because every business is different and has diverse goals. Whether you’re a growing business or you would prefer to stay small, there’s always a solution for you.

You can reach the right people, in the right place, at the right time and at the right price and I will show you how.

Find out more about my Better Marketing and Better Strategy services here.CIM Chartered Marketer Status Badge

More Marketing

Then, there was even more marketing.  Over the years, I started attracting the attention of other small businesses that were over-achieving.  Some wanted to expand, some aimed to diversify into new markets, but didn’t have the marketing know-how. to do it alone. Others wanted to develop a new product that they didn’t know how to take it to market. I loved working on those projects too.

As you read this, you may relate to some of this yourself. Whether you’re trying to get away from an older way of doing things or you’re very much focused on your future, if there’s anything at all that you relate to, do get in touch to see if I can help.

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Networking With NLP

I’ve been an INLPTA NLP Master Practitioner since 2008, so my Networking With Impact To Win Business and my in-house workshops  incorporate this.  I’ve developed an original approach to networking training that incorporates powerful communications techniques, strategy, planning and preparation techniques, so that you maximise your full networking potential.

It’s a real eye opening experience when I incorporate my NLP know-how.  Listening and taking part in my interactive workshop is sure to help you assess the full potential of networking.  If you’re already networking and you feel confident that you’re getting good results, I’m certain that I help you be even better.

Whilst I often work with business professionals who are new to networking, some of my greatest success has come from helping people who have been networking for years.  Elevating to the next level has been crucial for them.  There’s no point standing still when you can boost your networking skills and get even better results.

Don’t take my word for it – see what my clients say.

What Makes Tracy Tick?

There’s lots that makes Tracy tick, but here are the first things that spring to mind.

I’m a life long learner and always will be.  I love to share what I’ve learned to other people, just like you.  After all, it’s  far too valuable to keep it to myself, so the more people that know about it the better.

Whether it’s from my time doing international training with Tony Robbins, to achieve Mastery University or short courses about digital marketing, I just never tire of learning and enhancing my skillset.  And, I never will!

I’m really into the power of positive psychology and would urge any business owner to learn as much as you can about this. The benefits always outweigh the cost.   I’ve recently completed a Positive Intelligence course developed by author Shirzad Charmine  – Game Changer!

The odd Fire Walk and Leap Of Faith hasn’t done any harm along the way! A challenge is good for the soul!

I love to keep fit and swear by my Apple watch!  I don’t know about you, but I even compete with myself! I do find exercise fun, but I also truly believe that health and fitness is fundamental to business success.

There is nothing I enjoy more than seeing the business owners who I interact with grow and flourish, so marketing mentoring, networking and training is perfect for me. Nothing makes me happier than helping people win business through results driven marketing and networking.

Effective marketing and networking are skillsets that I believe everyone can develop, with a little bit of mentoring, so if you’re struggling with developing a strategy, marketing planning, new product development, or knuckling down with networking, I can help you.

Want to find out more?

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Tracy’s Inspiration

Tracy’s Inspiration stems back years.

Back in the day, with a young son to raise and inspire, I knew I wanted to do something remarkable. Something to make him proud and achieve the potential I knew was in me.  My story blog will help you get to know me even more.

Being a young single mum, on the bread line, was all the motivation I needed.  Besides, defying the stats surrounding teenage mothers, gave me that extra boost.

I always knew that to know better is to be better.

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Tracy’s Qualifications & Training

What qualifies, Chartered Marketer, Tracy Heatley to be training and mentoring business owners?

I’m sharing my qualifications with you, so it gives you confidence.  Not only do I have the experience required to transfer my marketing, strategy, networking and communications skills, I am qualified in business, management, marketing and NLP too!

  • MBA Business Executive First Class Honours Degree                                                      Tracy Heatley's MBA Graduation 2021
  • Professional Post Graduate Diploma In Marketing
  • CIM Registered Chartered Marketer
  • Fellow of the Chartered Institute Of Marketing (CIM)
  • CIM Planning And Optimising Marketing Campaigns Certificate
  • Undergraduate Degree in Business & Management
  • HND Business & Management
  • Neuro Linguistic Programming (NLP) Master Practitioner
  • Advanced level Enneagram Personality Profiling Certificate
  • Tony Robbins Master University
  • Continuous Personal Development training
  • Sales Training

In fact, you could say I have lived and breathed my specialist subject for over 30 years! Now I want to help others do the same.

Be Better!

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Whatever your motivation for enquiring about my services, I am 100% confident that I can help you, so get in touch and I’ll be delighted to hear from you.

Better Strategy

Better Marketing

Better Networking