About Tracy Heatley


Photo of Tracy Heatley offering her marketing consultancy and marketing mentoring services

Hi, I'm Tracy!

I am a small business marketing and networking specialist. Mainly helping business owners, like you, to master marketing to get results.  I also train business professionals in the art of effective business networking.  Referral marketing is a passion of mine and anyone can learn the skills to receive a constant and steady stream of referrals.  I have the tools to show you how!

I’m living proof that marketing and networking works! It’s important that you get to know more about me, Tracy Heatley, and my background, so that you have complete faith in the results that I can help you to achieve.   I want to help you take your business places you can only dream of, so that your investment to Be Better gets you the results you desire and deserve.

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Marketing Success

As an international marketing mentor and consultant, the results and marketing success that my clients have achieved is phenomenal. One client even trebled his turnover within six weeks of working with me.  The more clients I work with, over the years,  the more I see how my input is key to them achieving success.  I am a CIM award winning marketing professional, and became a Chartered Marketer back in 2007.  Later becoming a Fellow of the Chartered Institute of Marketing.

When it comes to strategy and marketing planning, I offer a ‘work with you’ or ‘do it for you’ approaches, so that I can assist a broad spectrum of businesses. There’s lots of advice available through my blogs and award winning podcast, too.

Work With You

If I work with you, I give you my years of knowledge through my Strategy Cycle Program and Marketing Mentoring. Everything is specifically tailored to suit your unique requirements. Plus, you can be assured that I’m not here to upsell any marketing delivery services. I have an extended network of contacts to put you in touch with if you need it, but only if you need it. As a Chartered Marketer and Chartered Manager I work with ethics, values and strong principles when it comes to doing business.

Do It For You

If you prefer, you can use my ‘do it for you’ marketing consultancy approach.  You’ll need a ‘deep dive’ consultation, then I can do all the marketing strategy and planning for you. Not only will you have clearer insights into  your business, industry andCIM Chartered Marketer Status Badge competitors, I’ll give you a specific strategy designed to help you reach your overall business goals. Additionally, you will have a full breakdown of everything you need to do to reach your goals, along with a tailored marketing plan.

If you need on-going support with implementing my recommendations.  Or, if you’ve got a marketing employee or team in-house but there’s no Marketing Director to develop your marketing strategy and manage your team, then my outsourced Marketing Director service could be perfect for you.

Tracy Heatley's CMI Chartered Manger FCMI professional accreditation badgeIt’s all about what’s right for you. There’s never a one size fits all, because every business is different and has diverse goals. Whether you’re a growing business or you would prefer to stay small, there’s always a solution for you.

You can reach the right people, in the right place, at the right time, at the right price, and I will show you how.

Find out more about my strategy, marketing and networking services here.

Tracy Heatley’s Background

Here’s some of Tracy Heatley’s background, because you need to have trust and faith in the results you will achieve.

I’ve been helping business owners to have better businesses since 2003. I’d been working in Public Relations for a small PR firm based in a business centre.  The place was full of small businesses with distinct commonalities.  They seemed to be brilliant at what they did or had products that they were passionate about.

Here comes the but, and it was a big BUT!  None of them had a strategy, they were uncertain about how or where to position their brand in the market, they lacked direction when it came to profiling their customers, were uncertain about pricing and didn’t know much about their competition. All of which is needed to develop a successful marketing strategy. Invariably, many businesses with a lack of direction and strategy end up targeting the wrong people, in the wrong place, at the wrong time and at the wrong price.

Small Business Tool BoxSmall Business Toolbox Image

Armed with slogan, ‘Your Small Business Tool Box’, I stepped in to help. I’d worked in sales and marketing for years and, as a mature student, had recently got my business degree.  I thought I knew it all. The truth is that I still had an awful lot to learn. However, it was clear from the onset that I had a knack for helping businesses set-up, thrive and smash it out of the park when it came to having a better strategy and marketing success.

More Marketing

Then, there was even more marketing.  Over the years, I started attracting the attention of other small businesses that were over-achieving.  Some wanted to expand, some aimed to diversify into new markets, but didn’t have the marketing know-how. to do it alone. Others wanted to develop a new product that they didn’t know how to take it to market. I loved working on those projects too.

As you read this, you may relate to some of this yourself. Whether you’re trying to get away from an older way of doing things or you’re very much focused on your future, if there’s anything at all that you relate to, do get in touch to see if I can help.

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Networking With NLP

I’ve been an INLPTA NLP Master Practitioner since 2008, so my Networking With Impact To Win Business and my in-house workshops  incorporate this.  I’ve developed an original approach to networking training that incorporates powerful communications techniques, strategy, planning and preparation techniques, so that you maximise your full networking potential.

It’s a real eye opening experience when I incorporate my NLP know-how.  Listening and taking part in my interactive workshop is sure to help you assess the full potential of networking.  If you’re already networking and you feel confident that you’re getting good results, I’m certain that I help you be even better.

Whilst I often work with business professionals who are new to networking, some of my greatest success has come from helping people who have been networking for years.  Elevating to the next level has been crucial for them.  There’s no point standing still when you can boost your networking skills and get even better results.

Don’t take my word for it – see what my clients say.


What Makes Tracy Tick?

There’s lots that makes Tracy tick, but here are the first things that spring to mind.

I’m a life long learner and always will be.  I love to share what I’ve learned to other people, just like you.  After all, it’s  far too valuable to keep it to myself, so the more people that know about it the better.

Mastery, Positivity And Leaps Of Faith

Whether it’s from my time doing international training with Tony Robbins, to achieve Mastery University or short courses about digital marketing, I just never tire of learning and enhancing my skillset.  And, I never will!

I’m really into the power of positive psychology and would urge any business owner to learn as much as you can about this. The benefits always outweigh the cost.   I’ve recently completed a Positive Intelligence course developed by author Shirzad Charmine  – Game Changer!

Tracy Heatley doing at Firewalk, at the Pink Fizz Social Impact day, October 2023The odd Fire Walk and Leap Of Faith hasn’t done any harm along the way! My latest was an arrowTracy Heatley doing an arrow break on her throat break, on my throat. All done under expert supervision. A challenge is good for the soul!

I love to keep fit and swear by my Apple watch!  I don’t know about you, but I even compete with myself! For me, exercise is fun, but I also truly believe that health and fitness is fundamental to business success.

There’s Nothing I Enjoy More…

Seeing business owners who I interact with grow and flourish, makes my day, so marketing mentoring, networking and training is perfect for me. Nothing motivates me more than helping people win business through results driven marketing and networking.

Effective marketing and networking are skillsets that I believe everyone can develop, with a little bit of mentoring, so if you’re struggling with developing a strategy, marketing planning, new product development, or knuckling down with networking, I can help you.

Want to find out more?

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Tracy’s Inspiration

My inspiration spans several years, rooted in my early years as a teenage single mother raising a son. Motivated by the desire to achieve excellence and make my son proud, I found the drive to do something remarkable. Through one of my story blogs, I describe how a young single mother supporting herself and her child, can be fuelled  by circumstances. I refused to be defined by statistics and used this as an extra boost to propel myself forward. So, I open up about my journey of determination and resilience. I always knew that to know better is to be better, which is why I became a lifelong learner.

The Tracy Heatley When You Know Better, You Do Better Image

Tracy’s Qualifications & Training

As a highly qualified professional, I bring to the table the necessary skills and experience to transfer my expertise in marketing, strategy, networking, and communication. My educational background in business, management, marketing, and NLP further enhances my abilities and gives you the assurance you need. Trust me to deliver top-notch results for your business.

Qualifications & Certifications:

  • MBA Business Executive First Class Honours Degree                                                      Tracy Heatley's MBA Graduation 2021
  • Professional Post Graduate Diploma In Marketing
  • CIM Chartered Marketer
  • Fellow of the Chartered Institute Of Marketing (CIM)
  • CMI Chartered Manager
  • Fellow of the Chartered Management Institute (CMI)
  • CIM Planning And Optimising Marketing Campaigns Certificate
  • CIM Digital Marketing Channels Certificate
  • Undergraduate Degree in Business & Management
  • HND Business & Management
  • Neuro Linguistic Programming (NLP) Master Practitioner
  • Advanced level Enneagram Personality Profiling Certificate
  • Tony Robbins Master University
  • Continuous Personal Development training
  • Sales Training

In fact, you could say that I have lived and breathed my specialist subject for over 30 years! Now I help other business owners do the same.

Be Better!

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Whatever your motivation for enquiring about my services, I am 100% confident that I can help you, so get in touch and I’ll be delighted to hear from you.

Better Strategy

Better Marketing

Better Networking