How To Build Marketing Momentum is all about how to keep going when you feel like giving up! If you’re wearing many different hats when you’re running your service based business, and marketing feels like a slog, then this is the Better Marketing Podcast Episode for you.
How To Build Marketing Momentum: Insights For Service-Based Business Owners Introduction
Hi, I’m Chartered Marketer and CIM Certified AI Marketing Specialist, Tracy Heatley, and thank you for tuning in to the Better Marketing podcast – bringing you Marketing Magic in Minutes. This is the podcast for service-based and professional services business owners and entrepreneurs.
This episode is for you if you’ve ever felt like throwing in the towel on your marketing – when it’s not working, or life gets in the way.
We’ll talk about how to regain your momentum, why consistency beats intensity, and what to do when you’ve lost your spark. You’ll walk away with renewed motivation and some practical tips you can apply straight away.
The Marketing Momentum Struggle Is Real
- We all hit dips – even the most successful business owners.
- Marketing fatigue is real – especially when you’re juggling delivery too.
- But momentum isn’t magic – it’s built on habits, systems, and clarity.
One of my Strategy Cycle™ Program clients had this exact issue – she felt burnt out from marketing and couldn’t see the point. We focused on simplifying her marketing plan, automating what she could, and building in accountability. She’s now more consistent, less stressed, and getting better results with less effort.
At the point of recording this podcast, I’ve been doing AI training with clients for nearly a year. As this training is done on Zoom, on a one-to-one basis their expressions are very clear. So far 100% of my clients look relieved at the end of the session. Almost like I’ve just removed a burden from their shoulders. The relief at being able to plan, prepare, and execute their marketing quicker and more effectively than ever, creates massive impact. In fact, just last week, a client told me that the ChatGPT training session was “life changing”. Aside from, AI, let’s now look at other measures you can take to get yourself back on track.
How To Get Your Marketing Momentum Back On Track If Your A Service Based Business Owner
Here’s a few ways to get your marketing momentum back on track. Measures you can take now without delay!
Revisit your goals – are they still relevant?
If you haven’t looked at your goals in a while, now’s the time. Are they still aligned with where you are and where you want to go? Sometimes it’s not that we’re unmotivated — it’s that the destination no longer excites us. I talked more about this in my Better Goals blog, which you’ll find linked in the show notes. It’s a great reminder of how to reset your direction without feeling like you’ve failed.
Focus on one key marketing activity for the next week – not ten.
Instead of overwhelming yourself with a never-ending to-do list, choose one marketing task to prioritise. It might be writing a blog, showing up consistently on LinkedIn, or finally updating your email sequence. You’ll find more about this approach in my podcast episode on Marketing Strategy vs. Marketing Plan — I’ll link that in the show notes too.
Set a tiny daily marketing habit – even 10 minutes counts.
Momentum builds with consistency, not intensity. Set a timer for 10 minutes a day and just start. Maybe it’s researching blog ideas, sending one email, or engaging with a connection on LinkedIn. Small steps lead to big changes. It’s a technique I often recommend during mentoring, especially when clients feel stuck. May be start by connecting to me!
Use AI to take the pressure off – especially with content creation.
You don’t have to do it all yourself. AI tools like ChatGPT can support your content planning and writing. In fact, many of my clients say the relief they feel after a one-to-one AI training session is huge — like I said, one even called it “life-changing.” I shared more about this in my AI Tools That Save You Time episode and I’ll pop a link to my AI services in the show notes.
Remember, you don’t have to do it all yourself. Whether you need mentoring, AI training, or done-for-you support – my Outsourced Marketing Director service might be what you need. You’ll find the link to my Marketing Services Hub and AI Marketing Services in the show notes.
How To Build Marketing Momentum: Insights For Service-Based Business Owners Key Takeaways
- Momentum comes from clarity, structure, and consistency, which you’ll get from having the right marketing strategy.
- You don’t need motivation – you need a system that works, so that your marketing becomes a fun habit, rather than a chore.
- Start small. Keep going. Build belief.
About The Better Marketing Podcast Host & Presenter of this How To Build Marketing Momentum: Insights For Service-Based Business Owners Episode
I’m A UK Chartered Marketer, based in Rossendale, Lancashire. My name is Tracy Heatley. Connect
with me on LinkedIn or drop me a message to say hello. I’m on LinkedIn as Tracy Heatley Chartered Marketer. Follow the Better Marketing Podcast, and if this resonated with you, let’s talk because I help service-based business owners like you to overcome barriers and get results. I’m here to help you!
Next time, I’ll be covering how to stop selling, and start solving. So, if you’re a bit stuck right now, let’s get that problem solved together on the next episode. I hope you’ve found this, How To Build Marketing Momentum: Insights For Service-Based Business Owners episode useful.
Until next time…
Remember, Better Marketing Means Better Business. Until next time – goodbye for now!