Your Outsourced Marketing Director For Service-Based Businesses
When you work with me as your Outsourced Marketing Director, you get senior-level marketing leadership without the cost or commitment of hiring in-house. I bring strategy, structure, and ongoing delivery together, so your marketing finally becomes consistent, focused, and aligned with your commercial goals.
This full-service support gives you direction and action in one place. I plan, manage, and deliver your marketing so nothing gets forgotten, delayed, or pushed to the side. You get clarity about what needs to happen, confidence that it will get done, and a steady rhythm that keeps your business moving forward.
Whether you want to strengthen your brand, generate more leads, improve your visibility, or prepare to build an in-house marketing team later, you have a senior marketing partner working alongside you. Everything is handled and managed on your behalf, giving you the freedom to focus on running your business while your marketing grows in the background.
What's Included With The Outsourced Marketing Director Service
You receive full-service Outsourced Marketing Director support. Everything connected to marketing is delivered for you or managed on your behalf, so your business has the leadership, structure, and consistent action it needs to grow.
You do not have to use everything listed because the focus is on the elements that matter most to your business. This way, you get the right mix of strategy, delivery, and management for your goals.
Strategic Leadership
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Marketing, digital, and AI strategy
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Brand positioning and messaging
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Target audience clarity
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Marketing planning and priorities
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Campaign planning and direction
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Growth opportunities and performance insights
Content & Copywriting
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Blogs, articles, and case studies
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Email campaigns, funnels, and sequences
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Website and landing page updates
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Social media captions
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Lead magnet and promotional copy
Social Media Management
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Social media strategy
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Content planning
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Caption writing
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Scheduling
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Social reporting and optimisation
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Social media profile development and improvements
Marketing Campaigns
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Lead generation campaigns
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Launch campaigns
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Seasonal and promotional campaigns
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Webinar and seminar promotion
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Cross-channel campaign delivery
Brand Awareness & Visibility
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Brand consistency and development
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Messaging refinement across all channels
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Online visibility planning
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Reputation building
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Awards and podcast strategy support
Events & Photoshoots
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Event planning and promotion
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Workshop and seminar support
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Supplier and venue coordination
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Creative direction and short lists
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On-site guidance when required
Exhibitions & Expos
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Research and event selection
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Exhibition planning and preparation
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Stand design coordination
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Pre-event marketing and visibility campaigns
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On-the-day support planning
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Post-event follow-up campaigns
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Lead management guidance
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Supplier and logistics coordination
AI Marketing Integration
- AI Strategy
- ChatGPT workflows
- Ethical, accurate, high-quality content enhancement
- Efficiency improvements across your marketing
Networking Strategy & Introductions
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Networking guidance that supports your marketing goals
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Advice on where to network and how to maximise opportunities
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Warm introductions to referral partners and prospects when appropriate
Organisation & Progress
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Monthly marketing rhythm
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Project and timeline management
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Progress tracking
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Access to your private progress portal
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Regular progress meetings
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Continual refinement and improvement
Team Mentoring (If Applicable)
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Guiding junior staff
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Setting tasks and priorities
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Reviewing work
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Supporting skills development
Supplier & Agency Management (If Applicable)
If you use or need external suppliers, I manage them for you too. This includes designers, web developers, SEO agencies, photographers, videographers, PR consultants, printers, paid ads specialists, and digital marketing agencies.
I ensure:
- Quality and alignment with your strategy
- Efficient delivery
- Clear communication
- Deadline management
- Budget protection
- Strong return on investment
This all-inclusive approach ensures every area of your marketing is unified, structured, and managed with senior-level expertise.
Outsourced Marketing Director Client Testimonial
Schofield & Associates Financial Planning Ltd was a high-growth small business based in Lancashire. Over a 12-month period, I worked closely with Managing Director, Paul Schofield, and his team to drive significant marketing improvements.
Through my Outsourced Marketing Director service, we built a high-growth marketing strategy that strengthened their brand, digital presence, and AI capabilities. The detailed plans and structured implementation helped support the business through a period of significant growth prior to its acquisition.
The ultimate goal was to position the business for continued success and prepare for the development of an in-house marketing team, equipped to sustain and build on the progress made. During this time, digital marketing results boosted by over 4000%, the company became regional number one, and turnover targets were achieved.
Is An Outsourced Marketing Director Right For You?
This service is designed for ambitious service-based and professional service businesses that want consistent, structured marketing without hiring a full-time senior marketing role.
It could be the right fit if:
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You have grown through referrals and reputation, but now want reliable marketing that brings in steady, high-quality leads.
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You need strategic direction, clear priorities, and consistent delivery so your marketing supports your commercial goals.
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You want a senior marketing leader to manage suppliers, guide your team, and keep everything on track.
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You feel frustrated by stop-start marketing or struggle to maintain momentum on your own.
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You are considering hiring a marketing person, but your budget only stretches to a junior role who would need leadership and structure.
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You have a small team, but they need senior marketing guidance and a clear plan to follow.
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You have worked with agencies before, but without strong leadership you didn’t get the results, consistency, or clarity you expected.
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You want all your marketing handled for you or managed on your behalf, so nothing gets forgotten or delayed.
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You are preparing to build an in-house marketing department in the future and want expert support while you put the right foundations in place.
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As a business owner, you want someone you trust to take marketing off your plate so you can focus on running and growing the business.
If any of these feel familiar and resonate with you, working together could give you the structure, clarity, and dependable progress you need.
How To Get Started
Getting started is simple. Every new client begins with a Discovery Call, so together we can explore your goals, priorities, and the level of support you need. From there, the process stays clear, structured, and focused on results.
1. Choose your monthly hours
Select the level of support that suits your business. All options include full-service Outsourced Marketing Director support. The only difference is the number of hours you want each month, so you’ll get the same level of service.
2. Strategy review and quick wins
If we have not worked together before, I complete a review of your current marketing to understand your position, challenges, and opportunities. This gives us a clear starting point and identifies any actions that will create early momentum.
3. Onboarding & Early Immersion
I take time to understand your business, services, customers, and goals. This immersion can be face to face or online depending on what works best for you. These early stages give me the insight needed to ensure everything aligns from the start.
4. A clear monthly rhythm
Each month has an organised plan covering priorities, campaigns, content, delivery, and management. I direct and deliver the work so your marketing stays consistent and on track. You always know what is happening and why it matters.
5. Access to your private progress portal
You receive access to your private progress portal so you can view updates and see how everything is moving forward at any time.
6. Regular progress meetings
We meet weekly, fortnightly, or monthly depending on your chosen hours. These sessions keep everything aligned with your goals and give you space to discuss ideas, check progress, and review results.
7. Continual improvement and refinement
Your marketing evolves throughout the partnership. I monitor performance, adjust plans, refine messaging, and make sure everything stays aligned with your commercial goals. If required, we can continue working together long-term.
8. Optional handover for future in-house teams
If you plan to build an internal marketing department later, I help you create the structure, systems, and processes needed. When the time is right, I manage a smooth handover so your team can continue confidently.
This simple structure blends leadership and delivery so your marketing stays organised, strategic, and effective while I’m managing and delivering everything for you.
Investment Options
Select the monthly time allocation that fits your business. All options include complete Outsourced Marketing Director support, tailored to your priorities and stage of growth.
Availability is limited due to the depth of support each client receives, so clients tend to secure their preferred start date 3 to 6 months in advance.
Your plan runs on a simple rolling agreement with a three-month notice period, giving you stability and flexibility without long-term commitment.
| Monthly Time Allocation | Monthly Investment | Annual Investment |
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18 Hours Per Month |
£1,500 | £18,000 |
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24 Hours Per Month |
£2,000 | £24,000 |
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32 Hours Per Month |
£2,624 | £31,488 |
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40 Hours Per Month |
£3,200 | £38,400 |
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Custom Plans Available Subject To Availability |
To Be Arranged | To Be Arranged |
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Full-Time Employed Marketing Director Comparison (salary, tax, NI, pension, benefits) |
£6,667+ | £80,000+ |
Ready To Strengthen Your Marketing With Senior Level Support?
1. Book a Discovery Call
→ We explore your goals, scope, and priorities, and confirm the right investment level for your business.
2. Complete a Commitment Form
→ A short form that gathers the details needed for your tailored contract, including hours, start date, and business information.
This ensures accuracy and smooth onboarding.
3. Sign Your Agreement & Set Up Direct Debit
→ I prepare your tailored contract and send it via Zoho Sign.
→ You sign electronically.
→ Your GoCardless Direct Debit instruction is then authorised.
→ Payments are taken monthly in advance on a rolling agreement with a three-month notice period after the first three months.
This ensures you always have senior-level support, clear structure, flexibility, and confidence from day one.
Hi, I’m Tracy Heatley, a Chartered Marketer with over twenty years’ experience. Whether you call it Outsourced or Fractional, I’m here to guide, implement, and transform your marketing.