Tracy Heatley interviews Dave Fuller, from Ski Rossendale about the recent re-brand, re-design, re-build and re-launch of this historic and iconic leisure facility, situated in the heart of the Rossendale Valley. Dave discusses how he and his team have transformed this business into a thriving activity centre for the whole family. There’s so many services now offered, with a range of activities including holiday clubs during the school holidays and a charming new café . Dave openly admits that the organisation is trying to promote the new brand, Ski Rossendale and move away from the more popular name of, ‘The Ski Slope’. Having received European funding to invest in the development project, Dave discusses the project management and what went on behind the scenes to make re-launch a huge success.