Why Marketing Strategy Beats Tactics is a question every small business owner should explore. In a world of fast-paced marketing trends and shiny new AI marketing tools, it’s easy to be drawn into tactical activities. But without a strategy to guide them, those tactics rarely deliver lasting results. Marketing without strategy is like building a house without foundations. You might…
Unleash the Power of AI in Marketing: Become a Confident AI Prompt Engineer is the topic of this blog. I envisage a time when a ‘Prompt Engineer’ will become a marketing role within organisations. Therefore, it’s important that small business owners and people working within marketing roles learn how to do this now. This way, you can maximise your opportunities…
You may have heard of marketing segmentation or it may be new to you. Either way, here’s how you can use marketing segmentation to grow your small business. It’s something that you simply must incorporate into your marketing strategy. Here’s a few tips on how to use it. Introduction To Marketing Segmentation In today’s competitive business environment, small business owners…
As a small business owner, it’s important to know how to launch a new product or service. Launching a new product or service can seem like an overwhelming task. But when you understand the marketing fundamentals and get the right foundations in place, you can set yourself up for long-term success. Formulating A Sound Strategy Formulating a sound strategy for…
It’s no secret that digital marketing has become an essential part of doing business in the 21st century. This is something that has become even more important over recent years. Especially with the emergence of AI in marketing. However, for many small business owners and junior marketing teams, it can be hard to know where to start. Particularly when it…
In this blog, I’m going to share with you some crucial reasons why you must have a marketing strategy and things that can go wrong if you don’t. I’ll also share some basic tips on how you can start winning with a marketing strategy for your own business. Why Have A Marketing Strategy It’s important to have a marketing strategy,…