About Tracy Heatley

Hi, I’m Tracy Heatley – a Chartered Marketer and founder of the Strategy Cycle™ Program. I work with, UK and international, service-based and professional services businesses, that want clarity, focus, and measurable results from their marketing.

With over 25 years’ hands-on experience, I help business owners, marketing teams, and leadership teams develop strategies that work in the real world. Whether you need a complete marketing strategy, mentoring to keep you on track, or tailored AI marketing training, I’ll guide you with a practical, ethical, and results-focused approach.

After all, I’m passionate about giving you the tools, knowledge, and confidence to make your marketing and AI impactful, sustainable, and effective.

In short, I offer both ‘Work with you’ and ‘Do it for you’ options, so you get the right level of support for your needs:

• Work with you – Through my Strategy Cycle™ Program, Marketing & AI Mentoring, and AI Marketing services, I transfer my skills so you and your team can take control of your marketing with confidence.

• Do it for you – With my Marketing Consultancy, AI Consultancy, or Outsourced Marketing Director service, I’ll create your marketing strategy, plan, and structure, so you have a clear path forward without the overwhelm.

I’m not here to upsell delivery services. Instead, I connect you with trusted specialists if and when you need them, always with your best interests at heart.

• Chartered Marketer and Fellow of the Chartered Institute of Marketing.

• One of the first in the world to achieve the CIM Specialised Award in AI Marketing.

• 25 years hands-on experience, including running and advising businesses in the UK and internationally.

• Marketing consultant, mentor, trainer, podcaster, published author, and speaker.

• Clients span service-based businesses and professional service firms, across the UK and internationally.

We’ll work well together if:

• You want a clear strategy and consistent action that leads to results.

• You value straight-talking advice and ethical practice.

• You’re open to a collaborative approach, whether that’s one-to-one mentoring, consultancy, or ongoing outsourced marketing leadership.

Over the years, my clients have achieved exceptional outcomes, from rapid revenue growth to stronger brand positioning. I bring not only decades of experience, but also a commitment to ongoing learning – from advanced AI marketing certifications to leadership and personal development programmes.

I’ve built my reputation on integrity, expertise, and the ability to simplify complex marketing challenges into clear, actionable steps.

If you’re ready to strengthen your marketing, improve your results, and work with a Chartered Marketer who understands the realities of running a business, let’s talk.

📌 Book a Discovery Call or visit the Marketing Services Hub, AI Marketing Services Hub, or Strategy Cycle™ Program to explore your options.