Sporadic Marketing Syndrome is something that many small businesses suffer the impact of. This blog defines the challenges this causes for businesses and offers some actionable solutions. Here’s how to break free from inconsistent marketing! What Is Sporadic Marketing Syndrome? Sporadic Marketing Syndrome is phrase that I coined, recently, whilst recording my Avoiding Marketing Mayhem, podcast episode. Honestly, I don’t…
Knowing your customers is essential when it comes to smarter marketing. Here’s why and how to utilise this for your small business . How Many Businesses Are There In The UK? Let’s look at how many businesses there are in the UK. According to Government statistics, there are approximately 5.6 million businesses in the UK. Of these, 99% are small…
I keep seeing articles, social media posts, and training details about how to be authentic on social media, which has prompted this blog. Learning to be authentic seems like a contradiction in terms. It’s important that you reflect your brand in the correct manner. Every person and every business is unique. Hence, it’s okay to be different and being authentic…