What’s the Difference Between a CIM Certified AI Marketing Specialist and Someone Else Offering AI Marketing & Training?

When you are investing in AI Marketing & Training, it is important to understand the difference between working with a CIM Certified AI Marketing Specialist and someone who simply offers AI-related services without recognised credentials.

Professional Standards and AI Certification

As one of the world’s first CIM Certified AI Marketing Specialists and a Chartered Marketer, I am qualified through the Chartered Institute of Marketing (CIM). This means my skills are backed by rigorous training, global professional standards, and a commitment to continuous development. You can be assured that the advice and training you receive are ethical, strategic, and aligned with industry best practice.

AI Strategy First, Tools Second

Many providers focus on tools alone. While they may show you how to use platforms like ChatGPT, Gemini, or Copilot, they often skip the most important part. Importantly, how AI fits into your wider marketing strategy. I focus on aligning AI to your goals, brand, and customers. This means it becomes a valuable part of your marketing toolkit rather than just another piece of tech.

Tailored, Practical, and Sustainable AI

My approach is not one-size-fits-all. Whether you need AI consultancy, personalised one-to-one ChatGPT training, or an AI Strategy Session, everything is tailored to your business needs. The goal is to give you clarity and confidence so you and your team can keep using AI effectively long after our work together.

The Difference in Results

Working with a CIM Certified AI Marketing Specialist means measurable results. My clients see improved productivity, clearer strategies, stronger messaging, and confidence in using AI responsibly and effectively.

If you want to know more, take a look at the full range of my AI Marketing Services or arrange a free Discovery Call to find out how I can help.

What’s the Difference Between a CIM Certified AI Marketing Specialist and Someone Else Offering AI Marketing & Training? Brand Icon for Better Marketing With Tracy Heatley