As a small business owner or CEO, you’re always looking for ways to say ahead of the competition.   You may be wondering why relationship marketing works? The truth is that it may be the key to your business success. Plus, you can make it part of running a successful small business marketing campaign. Keep reading to find out why.

The Idea Behind Relationship Marketing

The idea behind relationship marketing is simple: build relationships with customers so that they become loyal to your company and choose you over competitors. It’s a long-term strategy that requires careful planning, dedication, and consistent effort. Here are some of the key benefits of why relationship marketing works for most small business:

1) Increased Customer Satisfaction

When customers feel valued by your business, they’re more likely to return for goods or services again. A strong customer-business relationship leads to increased satisfaction and repeat purchases because customers know their needs will be taken care of.

2) Relationship Marketing Improves Brand Loyalty

Relationship marketing helps strengthen brand loyalty because customers who have an emotional connection with a company are more likely to remain loyal in the long run. This gives you an edge in your industry because customers are more likely to purchase from businesses they feel connected to.

3) Relationship Marketing Increases Referrals

Loyal customers are more likely to refer other potential customers to your business. Positive word-of-mouth is invaluable for a small business, and relationship marketing helps create this kind of positive buzz about your company.

4) Cost Savings Through Relationship Marketing

Long-term relationships with existing customers can be far cheaper than constantly having to bring in new ones. By focusing on customer retention strategies through relationship marketing, you can save time and money that would otherwise be spent on costly acquisition campaigns aimed at attracting new customers.

5) Improved Profits Due To Relationship Marketing

A satisfied customer base leads to higher profits by increasing the average sale per customer. Customers who feel connected to your brand are less likely to switch to competitors and more likely to purchase additional goods or services down the line.

There You Have It

There you have it – five reasons why relationship marketing works and how it can help propel you to success. Whether you’re just starting out or well-established, remember to prioritise relationships with your customers in order to stay ahead of the competition. It’s a must when it comes to recession proof marketing too. Good luck with building your relationship marketing strategy!

About Tracy Heatley

Hi, I’m Chartered Marketer, Tracy Heatley, and I’m the author of this blog.  I’ve worked with small businesses for over twenty five years, so there’s nothing I’ve not experienced when it comes to small business marketing.   As an expert in relationship marketing and networking, you may find my Better Strategy, Better Marketing, or Better Networking services useful.  I offer a do it for you or work with you approach.  Consultancy or mentoring might be the way forward for you.  Contact me to find out more.  There are lots of Be Better With Tracy Heatley podcast cover displayed in the Why Relationship Marketing works blog to illustrate what the podcast cover looks likeblogs, podcasts, or new book reviews page useful too.  Plus, my award winning podcast is available on all major podcast platforms including Apple, Spotify and Amazon Audible.  If you need help with your small business marketing, now is the perfect time to reach out and get in touch with me.






1. Gurd, D. (2019). 4 Benefits of Relationship Marketing – A Must for Your Business Growth. Small Business Trends.

2. Foye, S. (2020). What Is Relationship Marketing? Definition and Examples to Use Now. HubSpot Blogs

3. Moringiello, J., & Plescia, C. (2018). What is Relationship Marketing? An Overview and 6 Popular Tactics to Use Today Search Engine Journal https://www