Your Outsourced Marketing Director
Working with me as your Outsourced Marketing Director gives you senior marketing leadership at a fraction of the cost of employing one full time. In the US, this is often called a Fractional Marketing Director. Both mean the same thing: strategic direction, hands-on delivery, and measurable progress without adding a permanent salary.
If we’ve already worked together through consultancy, this service provides the next step: implementing your strategy and keeping everything on track. If we haven’t worked together before, I’ll begin with a marketing review and create a clear strategy and plan before moving into delivery.
This is a 12-month partnership with three service levels to suit your business. Some clients need me to set up a marketing function from scratch, so they’re ready to hire or outsource confidently later. Others want regular involvement to make sure strategy is consistently delivered.
Outsourced Marketing Director Options
There are three levels of service, each giving you the expertise of a Marketing Director. Every option includes the essentials, with more involvement and support as you move up through the levels.
Essential Impact
A leaner option designed to build strong foundations. You’ll get a clear strategy, focused implementation, and regular direction to create momentum without overwhelming your business.
Enhanced Impact
A balanced level of support that combines strategy, consistent delivery, and accountability. Ideal if you’re ready to accelerate growth and want the reassurance of regular senior-level input each month.
Maximum Impact
Full Director-level support. Includes everything in Essential and Enhanced, plus additional mentoring, supplier management, and the set-up of a scalable marketing function for the future. This is the closest option to having a part-time Marketing Director on your team — at a fraction of the cost of employing one full time.
Outsourced Marketing Director Options At A Glance
Here’s a clear comparison of the three Outsourced Marketing Director options. Each level includes the essentials, with added support and involvement as you move up through the packages.
| Service Inclusions | Essential | Enhanced | Maximum |
|---|---|---|---|
| Marketing review & strategy | ✔ | ✔ | ✔ |
| Hands-on implementation | ✔ | ✔ | ✔ |
| Regular direction & accountability | ✔ | ✔ | ✔ |
| Supplier sourcing & management | ✔ | ✔ | |
| Mentoring for team members | ✔ | ✔ | |
| Marketing system & process set-up | ✔ | ||
| Full marketing function design & handover | ✔ |
Whichever option you choose, you’ll have senior-level marketing direction and hands-on support to keep your business moving forward. Book a complimentary Discovery Call to find the best fit for your goals.
Outsourced Marketing Director Client Testimonial
Schofield & Associates Financial Planning Ltd is a high-growth small business based in Lancashire. Over a 12-month period, I’ve been working closely with their Managing Director, Paul Schofield, and his team to drive significant marketing improvements.
Another key point is that together, using my Outsourced Marketing Director service, we’re developing a comprehensive high-growth marketing strategy, encompassing an overhaul of their brand strategy, digital marketing strategy, and AI marketing strategy. This includes, but is not limited to, creating detailed plans and ensuring effective implementation is underway.
The ultimate goal is to position the business for continued success and prepare for the development of an in-house marketing team, equipped to sustain and build on the progress we’ve made.
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Is An Outsourced Marketing Director Right For You?
This service is designed for ambitious service-based and professional services businesses that need marketing leadership without the cost of hiring full time. Fractional Marketing Director simply means it’s a fraction of the cost. So, it could be the right fit if:
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You’ve grown through referrals and reputation, but now want structured marketing that generates consistent leads.
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You’re thinking about hiring a marketing person, but your budget only stretches to a junior role.
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You already have a team, but they lack senior marketing direction and need a clear strategy to follow.
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You have worked with marketing agencies, but without strong leadership you didn’t get the results you wanted.
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You’re ready to invest in marketing, but don’t want to waste time or money figuring it out alone.
- As a business owner, you don’t have time to lead your marketing function.
If this sounds like you, my Outsourced Marketing Director service could give you the clarity, consistency, and confidence you need to move forward. Giving you the clarity, consistency, and marketing success you and your business deserve.
How It Works
Getting started is simple. Every client begins with a Discovery Call so we can discuss your goals, challenges, and priorities.
From there:
- Choose your package – Select the Essential, Enhanced, or Maximum level of support.
- Get started quickly – I’ll review your current marketing and, if needed, create or refine your strategy.
- Early immersion – If you’re a new client and within reach geographically, I’ll usually spend some time at your premises in the early days to fully understand your business.
- Work remotely, stay connected – Most ongoing work is carried out from my office to keep things moving efficiently. We’ll have regular progress meetings, which can be on Zoom or face-to-face depending on what suits you best.
- Stay on track – Together, we’ll keep your marketing consistent and aligned with your business goals.
- See transformation – Over 12 months, your marketing will become more structured, effective, and scalable.
This approach gives you the best of both worlds: hands-on involvement at the start where it matters most, followed by efficient ongoing delivery with regular reviews to keep your business moving forward.
Investment Options
| Package | Monthly Investment | Annual Investment |
|---|---|---|
|
Essential Impact (approx. up to 12 hours p/m) |
£1,200 | £14,400 |
|
Enhanced Impact (approx. up to 20 hours p/m) |
£1,800 | £21,600 |
|
Maximum Impact (approx. up to 28 hours p/m) |
£2,400 | £28,800 |
|
Employed Marketing Director Comparison (salary, tax, NI, pension, benefits) |
£8,500+ | £100,000+ |
Ready To Get Started?
If you’re ready to bring structure, consistency, and results to your marketing, my Outsourced Marketing Director service could be the perfect fit. Whether we’re building on consultancy we’ve already completed together, or starting fresh with a clear strategy, this 12-month partnership will give you the leadership and delivery your business needs to grow.
You have two simple ways to get started:
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Book a complimentary Discovery Call – We’ll talk through your goals, explore the right level of support, and confirm the best way forward.
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Sign up online – Select your Outsourced Marketing Director package below to sign up securely today, with an payment handled through Stripe, and the remainder by Direct Debit. Once you’re set up, I’ll email you the Direct Debit Authorisation link.
Hi, I’m Tracy Heatley, a Chartered Marketer with over twenty years’ experience. Whether you call it Outsourced or Fractional, I’m here to guide, implement, and transform your marketing.