Why Marketing Strategy Beats Tactics is a question every small business owner should explore. In a world of fast-paced marketing trends and shiny new AI marketing tools, it’s easy to be drawn into tactical activities. But without a strategy to guide them, those tactics rarely deliver lasting results. Marketing without strategy is like building a house without foundations. You might…
Boohoo Rebranding as Debenhams: When to Launch a New Branding Strategy is the topic of this blog. Boohoo’s decision to rebrand as Debenhams is more than a name change. It is a strategic shift designed to restore credibility, reposition the business, and drive profitability. After acquiring the collapsed department store in 2021, Boohoo is now leveraging the well-known Debenhams brand…
Training Your AI for Marketing Success is the message essential if you want to harness its full potential while maintaining your brand’s authenticity. AI is a powerful tool, but like any team member, it needs guidance. If left unchecked, it can generate off-brand content, misinterpret your messaging, or even lead to compliance issues. This blog explores why training your AI…
Here’s some insights into AI Powered Marketing Strategies Unveiled. This blog is for small growing businesses looking to introduce AI Marketing into their businesses. Introduction to AI Marketing Artificial Intelligence (AI) is transforming the marketing landscape, offering businesses innovative ways to streamline processes, enhance customer experiences, and gain deeper insights. From automation to predictive analytics, AI marketing is helping brands…
Focusing on harnessing AI for small business resilience amid economic uncertainty is important to small businesses. Particularly in light of the October 2024 budget. In these uncertain economic times, the upcoming UK budget has many of us wondering how we’ll weather new financial pressures. If you’re a small business owner, you’re likely weighing the potential impact of rising costs and tax…
How To Use The BETTER Business Goals System™ In this blog, I’ll guide you through how to use the BETTER Business Goals System™ that I created for my clients. Sooner rather than later, you need a vision and goals! Using an analogy inspired by my Strategy Cycle™ business model: Picture your business growth as a bike journey, with your goals…
Introduction As a small business owner, one of the most important decisions you’ll have to make is pricing. Setting up a pricing structure, for your small business, can be a tricky task as it requires balancing your desire to generate profit with what customers are willing to pay for your products or services. In this blog post, I’ll be focusing…
As a small business owner, it’s important to stay ahead of the competition and make sure your customers have a positive experience. That’s why crafting the perfect small business marketing mix is essential for success. A good marketing mix will help you increase sales, improve customer service, and build loyalty with customers. Let’s take a look at what makes up…
When it comes to marketing, many small business owners try to go it alone. But the truth is, unless you have extensive experience in this area, having an external marketing consultant can be a huge boost to your success. In this blog, you’ll discover some of the reasons why and how using a marketing consultant can boost your business success.…
There is often confusion about the difference between PR and marketing. Although they are similar, there are key distinctions that set them apart. Public relations (PR) is all about building relationships with your target audience and creating awareness, while marketing is more focused on specific strategies and tactics that leads to selling products or services. Here’s a more detailed look…