Here is a step-by-step guide to developing an organised targeted marketing plan. An organised targeted marketing plan is essential for any business looking to increase its growth and success. Having a clear step-by-step guide in place will help you know your customer and identify who your target audience is. Furthermore, you will be able to establish exactly what your goals…
Hi, I’m Chartered Marketer, Tracy Heatley. As I small business marketing and networking specialist, I would like to share some practical advise on how to harness the power of referrals and networking for your business. Introduction As a business owner, you’re always looking for ways to grow your brand and increase your customer base. The power of referrals and networking is one…
The Importance Of Having A Marketing Mentor Any successful business has a few key things in common. They have great products or services, a team of experts to help promote and sell these items, and most importantly- a marketing strategy. A lot of businesses think that they can skimp on their marketing budget, but the truth is that an effective…
Are you a small business owner or CEO looking to take your business to the next level? If so, you may be wondering what the difference is between a business coach and marketing mentor. While both types of professionals can help you improve your business, they each have different focuses. A business coach will typically help you with overall goal…
As a small business owner or CEO, you’re always looking for ways to say ahead of the competition. You may be wondering why relationship marketing works? The truth is that it may be the key to your business success. Plus, you can make it part of running a successful small business marketing campaign. Keep reading to find out why. The…
It’s no secret that digital marketing has become an essential part of doing business in the 21st century. This is something that has become even more important over recent years. But for many small business owners, it can be hard to know where to start when it comes to developing a comprehensive digital marketing strategy. There’s a lot that goes into…
The Importance Of Marketing If you’re the owner of a small business, chances are you’re well aware of the importance of marketing and having a marketing strategy. After all, if no one knows about your product or service, it will be impossible to make sales—it’s as simple as that. But in today’s competitive landscape, it’s not enough to simply have…
Here’s my How To Create A Successful Small Business Marketing Plan blog. This will guide you through the very basic principles of small business marketing planning. Marketing Is Key To Your Success As a small business owner, you know that marketing is key to your success. But without an effective marketing plan, it can be a challenge to determine which strategies…
The Three Pillars Of Marketing is something that I have developed to give you a basic understanding of how small business owners can approach marketing planning. The Three Pillars Of Marketing focuses on Plan, Prepare, Promote. Plan A formidable plan is so much more than just writing down what you’re going to do. A strong foundation is essential to attract…
Sporadic Marketing Syndrome is something that many small businesses suffer the impact of. This blog defines the challenges this causes for businesses and offers some actionable solutions. What Is Sporadic Marketing Syndrome Sporadic Marketing Syndrome is phrase that I coined, recently, whilst recording my Avoiding Marketing Mayhem, Be Better With Tracy Heatley, podcast episode. Honestly, I don’t know why…
