Better Strategy

The Strategy Cycle

The Strategy Cycle™ is your route to having a Better Strategy! Are you struggling with your business and marketing strategy? Perhaps, like many small business owners, you’re suffering from the symptoms of Sporadic Marketing Syndrome™? Do you feel stuck when it comes to choosing the right direction for your business and marketing? Or, are you overwhelmed at the thought of working on your business when you’re so busy working within it?Better Strategy Logo

Don’t worry, I’ve got you! My ‘Better Strategy’ approach will give you clarity, direction, and focus. Moreover, you’ll have a strategy that works for you and your overall business goals. Most importantly, it’s all at a pace that suits you and the infrastructure of your business! So, whether you’re a solopreneur or a high growth company, my methods will work for you.

Get ready for an easy-to-use and jargon-free program to create a robust business and marketing strategy! Plus, you’ll have me, Tracy Heatley, as your mentor and accountability buddy.  I’m here to guide and support you through your Strategy Cycle™? This  program is designed to provide small business owners, like you, with comprehensive strategies that encompass all aspects of your business. Creating a ‘Better Strategy’ – the rocket fuel and momentum your business needs to survive and thrive.

I’ve been using my pioneering model with my international marketing mentoring clients with great success. Now, in addition to one-to-one mentoring, I’m launching online group workshops that will help micro business owners apply the model in their own businesses.

Here’s a sneaky peak of The Strategy Cycle™ model.

Tracy Heatley's Strategy Cycle Model

The Strategy Cycle Model focuses on four key components:


Achieve your business and marketing goals with a comprehensive strategy that addresses your current situation, future ambitions, and all external and internal factors affecting your success. Effectively manage your team and resources, both in-house and outsourced, to drive your business towards its desired destination. I will guide you on the path to a strong and successful business through strategic planning and marketing expertise. Moreover, I’ll help you build a solid foundation for your future business and marketing plans.


Outlining objectives, setting and sticking to budgets, preparing a timeline for achieving your goals, getting the right people involved, in the right places, at the right times. Undoubtedly, this program will give you a robust marketing strategy and plan that suits your customers, resources, and internal capabilities.


Making sure all processes are in place, managing resources effectively, understanding customer needs and wants, and ensuring your business meets those needs. I will guide you through launching your marketing communication campaigns.


Importantly, I will help you understand what is working in your business and why. Additionally, showing you ways to create new opportunities to grow, managing risk effectively, and ensuring your business remains competitive. Plus, you’ll be given ways to monitor the effectiveness of your marketing strategies, so that you can ascertain what’s working and make necessary changes.  No more untapped opportunities or wasted resources because the Strategy Cycle Program™ will keep you on the track to success.

Who is The Strategy Cycle Program For?

Whether you’re just starting out as a new business, you want to grow without new employees, or you’re looking to expand with high growth, the Strategy Cycle™ Program provides comprehensive yet easy-to-follow guidance that can be tailored to any small business.  Contact me, Tracy Heatley, to find out more information and get started with the Strategy Cycle™ Model!

Get Started Now

You can sign up to start working on your ‘Better Strategy’ now. Then, I’ll be with you every step of the way. Get in touch  today to learn more.

About Tracy Heatley

Tracy Heatley (MBA, FCIM, FCMI) is a Chartered Market. Moreover, I have ran my own businesses for over twenty years.  So, I understand the opportunities and limitations that can impact your business when it comes to strategy and marketing.  For this reason, my approach is based on understanding that you may need to work on your business, whilst working within your business. Both I and the Strategy Cycle Program consider this.

Tracy Heatley making book review notes on TED Talks The TED Official Guide To Public Speaking by Chris Anderson

Hi, I’m Tracy! I am the founder of the Strategy Cycle Model and I look forward to sharing this with you to help boost your business and help you achieve your goals.