This is an honest account of how Chris Slattery, from CS Carpets & Vinyls, set up his sole trader business. He describes the toils of setting up in business, and how he tried, but failed, to obtain funding from the bank. He shares how his wonderful family stepped up and backed him, giving him the confidence and motivation to succeed with his mobile carpet business. Now, sixteen years on, Chris has a well established customer base, a fabulous social media presence and is totally self-sufficient. With frank discussions about how marketing has evolved during his time in business and how one man can grow a successful business, without employees, within his hometown.