You may have heard of marketing segmentation or it may be new to you. Either way, here’s how you can use marketing segmentation to grow your small business. It’s something that you simply must incorporate into your marketing strategy. Here’s a few tips on how to use it. Introduction To Marketing Segmentation In today’s competitive business environment, small business owners…
As a small business owner, it’s important to know how to launch a new product or service. Launching a new product or service can seem like an overwhelming task. But when you understand the marketing fundamentals and get the right foundations in place, you can set yourself up for long-term success. Formulating A Sound Strategy Formulating a sound strategy for…
Here is a step-by-step guide to developing an organised targeted marketing plan. An organised targeted marketing plan is essential for any business looking to increase its growth and success. Having a clear step-by-step guide in place will help you know your customer and identify who your target audience is. Furthermore, you will be able to establish exactly what your goals…
The Three Pillars Of Marketing is something that I have developed to give you a basic understanding of how small business owners can approach marketing planning. The Three Pillars Of Marketing focuses on Plan, Prepare, Promote. Plan A formidable plan is so much more than just writing down what you’re going to do. A strong foundation is essential to attract…
In this blog, I’m going to share with you some crucial reasons why you must have a marketing strategy and things that can go wrong if you don’t. I’ll also share some basic tips on how you can start winning with a marketing strategy for your own business. Why Have A Marketing Strategy It’s important to have a marketing strategy,…
Knowing your customers is essential when it comes to smarter marketing. Here’s why and how to utilise this for your small business . How Many Businesses Are There In The UK? Let’s look at how many businesses there are in the UK. According to Government statistics, there are approximately 5.6 million businesses in the UK. Of these, 99% are small…