Here is a step-by-step guide to developing an organised targeted marketing plan. An organised targeted marketing plan is essential for any business looking to increase its growth and success. Having a clear step-by-step guide in place will help you know your customer and identify who your target audience is.  Furthermore, you will be able to establish exactly what your goals are.  Pus, what steps need to be taken in order to achieve them. This will help you avoid marketing mayhem.  In short, having an organised targeted marketing plan can take your business to the next level.

Step 1: Identify Your Goals

The first step in creating an organised targeted marketing plan is to identify what goals you would like to achieve. This could include increasing brand awareness, increasing sales, or transitioning into a new market. Whatever your goals may be, it’s important that they are specific, measurable, attainable, realistic, and timely (SMART). For instance, “Increase sales by 10% within 3 months” could be one of your main SMART goals.

Step 2: Define Your Target Audience

No matter how effective your strategies are, if you don’t know who your target audience is then all of your efforts will go to waste. It’s essential that you have a clear understanding of who you want to reach with your message and why they would benefit from it. To do this effectively you must research their needs and desires as well as the media outlets they use so that you can tailor your message accordingly.

Step 3: Develop Strategies

Once you have identified and defined your target audience it’s time to develop strategies that will help you reach them most effectively. This includes deciding which platforms or channels such as social media or email will be used as well as which type of content such as blog posts or videos will be created. Moreover, you also want to make sure that all of these strategies fit within the budget allocated for the marketing plan while still delivering maximum results.


Creating an organised targeted marketing plan requires careful planning and strategy development in order for it to be successful. By following these steps—identifying SMART goals; defining a target audience; and developing effective strategies—you can ensure that all aspects of your plan are aligned with each other so that when implemented they will deliver maximum results towards achieving those goals. With an organised targeted marketing plan in place even small businesses can compete with larger competitors on a level playing field!

A Message From The Author

Hi, I’m Tracy Heatley. Whilst this blog is brief, I hope it’s been impactful.  If you’re a small business owner and you need marketing support or marketing mentoring, don’t hesitate to contact me. There are more free resources including more inBe Better With Tracy Heatley podcast cover for the Organised Targeted Marketing Plans: A Step-By-Step Guide blog depth blogs, marketing podcasts. Plus, there are some radio interviews that I carried out, with successful business owners, that you may find useful too. By the way, my podcast is available on all major platforms including Apple, Spotify, and Amazon Audible, so subscribe now! Thanks for taking a few minutes of your precious time to read this blog.