Exit Strategy Marketing Essentials: Tips for Micro Business Owners Who Are Planning To Sell Their Businesses Within the Next Five To Ten Years. Exit Strategy Introduction Running a successful micro business often involves passionately growing it from scratch, overcoming numerous challenges along the way, and seeing it mature towards success. However, even the most successful businesses come to an end,…
Ethical Marketing in the Digital Age: Balancing Profit and Purpose is topic that I’m very passionate about and here’s why. Ethical Marketing Introduction As the world becomes increasingly digitised, businesses have to be more mindful than ever before about how they present their brands and products online. Gone are the days when companies could get away with a misleading campaign…
Threads is here and here’s your guide to getting started. I wanted to share my experience with the newly launched social network, Threads from Meta. Initially skeptical, I quickly became enamored with its features and potential. What sets Threads apart is the active community and engaging conversations. It’s a bit like Twitter, but with even more interaction and attention. As…
Small Business Marketing: 7 Essential FAQs Answered is here for you. As a small business owner, driving growth and success through effective marketing is crucial. But with limited resources, navigating the ever-evolving marketing landscape can be challenging. In this blog post, I’ll tackle seven common questions small business owners have about marketing, giving you valuable insights and practical tips to…
Introduction To Marketing Segmentation In today’s competitive business environment, small business owners must have a well-defined marketing strategy that enables them to effectively reach their target audience. One of the most effective ways to achieve this is through marketing segmentation. Marketing segmentation is the process of dividing your target audience into smaller, more specific groups based on shared characteristics. This…
Do you ever feel like there are mental blocks to unlocking marketing success for your small business? You’re not alone. Many business owners experience this and it can hold them back from achieving their full potential. Here’s a few value packed tips for overcoming mental blocks for marketing success. Mindset To Overcome Mental Blocks To overcome these obstacles, it’s important…
Here is a step-by-step guide to developing an organised targeted marketing plan. An organised targeted marketing plan is essential for any business looking to increase its growth and success. Having a clear step-by-step guide in place will help you know your customer and identify who your target audience is. Furthermore, you will be able to establish exactly what your goals…
Hi, I’m Chartered Marketer, Tracy Heatley. As I small business marketing and networking specialist, I would like to share some practical advise on how to harness the power of referrals and networking for your business. Introduction As a business owner, you’re always looking for ways to grow your brand and increase your customer base. The power of referrals and networking is one…
The Importance Of Having A Marketing Mentor Any successful business has a few key things in common. They have great products or services, a team of experts to help promote and sell these items, and most importantly- a marketing strategy. A lot of businesses think that they can skimp on their marketing budget, but the truth is that an effective…
Are you a small business owner or CEO looking to take your business to the next level? If so, you may be wondering what the difference is between a business coach and marketing mentor. While both types of professionals can help you improve your business, they each have different focuses. A business coach will typically help you with overall goal…
