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Knowing Your Customers: The Key to Smarter Marketing

Knowing Your Customers: The Key to Smarter Marketing

Knowing your customers is essential when it comes to smarter marketing. Here’s why and how to utilise this for your small business . How Many Businesses Are There In The UK? Let’s look at how many businesses there are in the UK. According to Government statistics, there are approximately 5.6 million businesses in the UK. Of these, 99% are small…

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Being Authentic On Social Media

Being Authentic On Social Media

I keep seeing articles, social media posts, and training details about how to be authentic on social media, which has prompted this blog. Learning to be authentic seems like a contradiction in terms. It’s important that you reflect your brand in the correct manner. Every person and every business is unique. Hence, it’s okay to be different and being authentic…

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