Why Marketing Strategy Beats Tactics is a question every small business owner should explore. In a world of fast-paced marketing trends and shiny new AI marketing tools, it’s easy to be drawn into tactical activities. But without a strategy to guide them, those tactics rarely deliver lasting results. Marketing without strategy is like building a house without foundations. You might…
Boohoo Rebranding as Debenhams: When to Launch a New Branding Strategy is the topic of this blog. Boohoo’s decision to rebrand as Debenhams is more than a name change. It is a strategic shift designed to restore credibility, reposition the business, and drive profitability. After acquiring the collapsed department store in 2021, Boohoo is now leveraging the well-known Debenhams brand…
How To Use The BETTER Business Goals System™ In this blog, I’ll guide you through how to use the BETTER Business Goals System™ that I created for my clients. Sooner rather than later, you need a vision and goals! Using an analogy inspired by my Strategy Cycle™ business model: Picture your business growth as a bike journey, with your goals…
There is often confusion about the difference between PR and marketing. Although they are similar, there are key distinctions that set them apart. Public relations (PR) is all about building relationships with your target audience and creating awareness, while marketing is more focused on specific strategies and tactics that leads to selling products or services. Here’s a more detailed look…
Ethical Marketing in the Digital Age: Balancing Profit and Purpose is topic that I’m very passionate about and here’s why. Ethical Marketing Introduction As the world becomes increasingly digitised and AI marketing is steadily increasing, businesses have to be more mindful than ever before about how they present their brands and products online. Gone are the days when companies could…
You may have heard of marketing segmentation or it may be new to you. Either way, here’s how you can use marketing segmentation to grow your small business. It’s something that you simply must incorporate into your marketing strategy. Here’s a few tips on how to use it. Introduction To Marketing Segmentation In today’s competitive business environment, small business owners…
As a small business owner, it’s important to know how to launch a new product or service. Launching a new product or service can seem like an overwhelming task. But when you understand the marketing fundamentals and get the right foundations in place, you can set yourself up for long-term success. Formulating A Sound Strategy Formulating a sound strategy for…
It’s no secret that digital marketing has become an essential part of doing business in the 21st century. This is something that has become even more important over recent years. Especially with the emergence of AI in marketing. However, for many small business owners and junior marketing teams, it can be hard to know where to start. Particularly when it…
The Three Pillars Of Marketing is something that I have developed to give you a basic understanding of how small business owners can approach marketing planning. The Three Pillars Of Marketing focuses on Plan, Prepare, Promote. Plan A formidable plan is so much more than just writing down what you’re going to do. A strong foundation is essential to attract…
In this blog, I’m going to share with you some crucial reasons why you must have a marketing strategy and things that can go wrong if you don’t. I’ll also share some basic tips on how you can start winning with a marketing strategy for your own business. Why Have A Marketing Strategy It’s important to have a marketing strategy,…