Here’s my How To Create A Successful Small Business Marketing Plan blog. This will guide you through the very basic principles of small business marketing planning.

Marketing Is Key To Your Success

As a small business owner, you know that marketing is key to your success. But without an effective marketing plan, it can be a challenge to determine which strategies and tactics you should be using for your business. In this blog post, I’ll guide you through how to create a successful small business marketing plan. Therefore, you can make a start on your marketing plan.

The First Step Of Marketing Planning

The first step in creating a successful small business marketing plan is setting goals. What do you want to achieve with your marketing efforts? Do you want to increase brand awareness, acquire new customers, or boost sales? If your response is all of the above, list them in priority order. It’s important to set realistic goals that are achievable within a specific time period.

Develop A Strategy

Once you have your goals established, it’s time to develop a marketing strategy for reaching them. This involves researching your target audience and creating tailored messaging that resonates with them. Undoubtedly, it’s important to know your customer. It also means identifying the channels best suited for reaching them—whether that’s social media, email campaigns, paid search ads, or something else entirely.

Mapping Out Your Tactics

The next step is mapping out the tactics you’ll use to reach your goals. This means developing creative ideas for content and campaigns as well as determining how much budget you need for each marketing activity. Depending on the size of your small business, this could involve working with outsourced suppliers.  External suppliers, such as ad agencies, PR consultants, or digital marketing specialists, who can help bring your vision to fruition. Whatever forms of marketing you choose, consistency is king when it comes to marketing success.  Avoid Sporadic Marketing Syndrome™ at all costs!

Measure Your Success

No matter what marketing activities you initiate, always monitor your marketing and measure your success.  You need to know which marketing activities are working best.  Which ones give you a greater return on your investment?  What yields the most enquiries?  What do you need to be doing more or less of?  If something is working, them ramp it up.

If some of your marketing falls short and is ineffective, make necessary changes and tweaks.  However, if it’s consistently yielding poor results, then drop it and focus on other marketing that is successful.  Remember, though, that some forms of marketing take more time to generate results.  Things like, public relations (PR), networking, and influencer marketing usually require time and effort before you get results.   What I’m saying is be patient when necessary, but don’t be afraid to put a halt on things when required.  Test your marketing messages, too, because it could be the message that needs tweaking, not the platform you have used to deliver the message.  This is why research and planning is crucial, as it can help you avoid costly errors.


A successful small business marketing plan requires careful research and planning. After setting specific goals and developing a strategy for achieving those objectives, you can then map out the tactics necessary for implementation—including budgeting and working with external outsourced suppliers if necessary. With the right approach, you can develop an effective plan that will help propel your business forward! Always remember to monitor success rates, be flexible, and don’t be afraid to make bold decisions if something isn’t working.

About The Author

I’m Chartered Marketer, Tracy Heatley, and I’m a small business strategy, marketing and networking specialist.   My small business marketing mentoring and marketing consultancy services helps business owners, around the world, to get things right when it comes to small business marketing planning. There are more blogsBe Better With Tracy Heatley Small Business Marketing Planning blog available for you to read. Plus, access to my award winning Be Better With Tracy Heatley podcast, which is available on all major podcast platforms including:  Apple, Spotify, and Amazon Audible.