As a small business owner, it’s important to know how to launch a new product or service. Launching a new product or service can seem like an overwhelming task. But when you understand the marketing fundamentals and get the right foundations in place, you can set yourself up for long-term success. Formulating A Sound Strategy Formulating a sound strategy for…
Setting marketing goals can be a daunting task for many business owners, especially when you’re just starting out. It can be hard to know what’s realistic and what’s too ambitious. The good news is that setting realistic marketing goals doesn’t have to be overwhelming. All it takes is a bit of research, some creative thinking, and an honest assessment of…
Do you ever feel like there are mental blocks to unlocking marketing success for your small business? You’re not alone. Many business owners experience this and it can hold them back from achieving their full potential. Here’s a few value packed tips for overcoming mental blocks for marketing success. Mindset To Overcome Mental Blocks To achieve a mindset ot overcome…
Here is a step-by-step guide to developing an organised targeted marketing plan. An organised targeted marketing plan is essential for any business looking to increase its growth and success. Having a clear step-by-step guide in place will help you know your customer and identify who your target audience is. Furthermore, you will be able to establish exactly what your goals…
Most successful business owners will emphasise the importance of having a mentor. When you set up a business, it’s important to recognise the gaps in your skillset, time, and areas that you know your could improve upon. Here’s why it’s better to understand the importance of having a marketing and AI mentor sooner rather than later. Any successful business has…
As a small business owner or CEO, you’re always looking for ways to say ahead of the competition. You may be wondering why relationship marketing works? The truth is that it may be the key to your business success. Plus, you can make it part of running a successful small business marketing campaign. Keep reading to find out why. The…
The Three Pillars Of Marketing is something that I have developed to give you a basic understanding of how small business owners can approach marketing planning. The Three Pillars Of Marketing focuses on Plan, Prepare, Promote. Plan A formidable plan is so much more than just writing down what you’re going to do. A strong foundation is essential to attract…
Sporadic Marketing Syndrome is something that many small businesses suffer the impact of. This blog defines the challenges this causes for businesses and offers some actionable solutions. Here’s how to break free from inconsistent marketing! What Is Sporadic Marketing Syndrome? Sporadic Marketing Syndrome is phrase that I coined, recently, whilst recording my Avoiding Marketing Mayhem, podcast episode. Honestly, I don’t…
In this blog, I’m going to share with you some crucial reasons why you must have a marketing strategy and things that can go wrong if you don’t. I’ll also share some basic tips on how you can start winning with a marketing strategy for your own business. Why Have A Marketing Strategy It’s important to have a marketing strategy,…
Knowing your customers is essential when it comes to smarter marketing. Here’s why and how to utilise this for your small business . How Many Businesses Are There In The UK? Let’s look at how many businesses there are in the UK. According to Government statistics, there are approximately 5.6 million businesses in the UK. Of these, 99% are small…