This Small Business Marketing Mix Part Three podcast is the final part of the marketing mix series. It covers aspects of packaging and positioning. Here’s the transcript… Introduction “I’m Tracy Heatley and thank you for listening to this episode. This episode is part three of my marketing mix episodes, so if you’ve not yet listened to the other parts, which…
Small Business Marketing Mix Part Two is all about place and promotion. Introduction “I’m Tracy Heatley. This episode is part two of three marketing mix episodes, so if you’ve not yet listened to the other part, which is episode 25 on my Be Better With Tracy Heatley podcast, do go back and have a little listen before you continue with…
Drip feed marketing and what it means for your small business is the topic of this episode. Introduction “Hi, I’m Tracy Heatley. Thank you for listening this this Drip Feed Marketing episode of my Be Better With Tracy Heatley podcast. The marketing podcast for small business owners who need guidance with marketing and networking. This episode is all about drip…
Direct response versus brand marketing is the topic of this podcast episode, Chartered Marketer and small business marketing specialist, Tracy Heatley talks about direct response versus brand marketing for small businesses. Along with tips on how to apply them to your small business marketing. Here is the transcript of the podcast. Introduction Hi, I’m Tracy Heatley. Thank you for listening…
Imposter Syndrome and the impact on marketing is the topic of this podcast episode, by Chartered Marketer, Tracy Heatley. Here is the transcript of this marketing podcast. Definition Of Imposter Syndrome My definition of Imposter syndrome is when we compare ourselves to others in a negative way. It’s when we question are we good enough. Or when we wonder can…
This small business marketing budget focuses on what can impact your marketing budget. It’s full of tips on how your can manage your marketing on a shoestring budget too. Here is the full transcript/blog written and produced by Chartered Marketer, Tracy Heatley. Your Small Business Marketing Budget Your small business marketing budget doesn’t have to be massive. One of my…
Competitor analysis and how to do it is important for small businesses when developing a marketing strategy. Introduction When it comes to marketing strategy, I’m often asked what a competitor analysis is and what is the importance of it, so I thought I’d answer those questions for you in this episode. In episode 17 , I was discussing what happens…
The Tap Into Your Customer Base podcast is all about using your internal systems to analyse your customer case. Introduction Hi, I’m Tracy Heatley and welcome to my all-new rebranded podcast. Be Better with Tracy Heatley. Over the next few weeks and months, I going to be sharing loads of business and marketing knowhow with you. Everything covered is going…
Revving up referrals is a great way to win new business and is essential to networking. About This Revving Up Referrals Podcast This Revving Up Referrals podcast is here to help you build up the number of referrals you get. It’s al designed to help you get referrals for others. You’re creating word-of-mouth for your business when networking, so revving…
The proactive versus reactive networking podcast presents the difference between these two approaches of business networking. Both play a part in networking, but it’s interesting to focus on the differences between the two. Introduction There’s a difference between proactive and reactive networking. Both work! However, it’s good to know the difference. Firstly, so that you’re aware of the two. Secondly…
