Search: sales and marketing

Differences Between Sales And Marketing

The Differences Between Sales And Marketing is the focus of this podcast episode. Introduction “Hi, I’m Tracy Heatley.  Welcome to this episode of my Be Better with Tracy Heatley podcast.  This episode is all about the differences between sales and marketing and why one can’t exist without the other. Battle Between Sales And Marketing The age-old battle between sales and…

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Crafting The Perfect Small Business Marketing Mix

Crafting The Perfect Small Business Marketing Mix

As a small business owner, it’s important to stay ahead of the competition and make sure your customers have a positive experience. That’s why crafting the perfect small business marketing mix is essential for success. A good marketing mix will help you increase sales, improve customer service, and build loyalty with customers. Let’s take a look at what makes up…

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The Difference Between PR And Marketing

The Difference Between PR And Marketing

The Difference Between PR And Marketing There is often confusion about the difference between PR and marketing. Although they are similar, there are key distinctions that set them apart. Public relations (PR) is all about building relationships with your target audience and creating awareness, while marketing is more focused on specific strategies and tactics that leads to selling products or…

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The Power Of Personal Branding For Small Businesses

“Hi, I’m Tracy Heatley – welcome to my Be Better With Tracy Heatley podcast, which is your go to marketing and networking podcast for micro business owners”.  Here is The transcript for The Power Of Personal Branding For Small Business episode.  You can listen or download this here too! Personal Branding Is Crucial “In today’s world, personal branding is crucial…

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Marketing Methods For Sensational Communications

“Hi, I’m Tracy Heatley and I welcome you to this episode of my Be Better With Tracy Heatley podcast which is designed to share my marketing magic and networking know-how with you. Here’s the transcript for the Marketing Methods For Sensational Communications podcast episode. Episode Introduction Marketing your small business doesn’t always have to involve digital platforms such as social…

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Sustainability To Stand Out

Here’s my podcast transcript for the Sustainability To Stand Out In A Crowded Market episode. “Hi, I’m Tracy Heatley. Thanks for tuning in to this podcast episode, which is all about the importance of sustainability in small business marketing. Introduction As the world rapidly changes, people are starting to prioritise sustainability over everything. The world is moving towards a more sustainable tomorrow…

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Organised Targeted Marketing Plans: A Step-By-Step Guide

Organised Targeted Marketing Plans: A Step-By-Step Guide

Here is a step-by-step guide to developing an organised targeted marketing plan. An organised targeted marketing plan is essential for any business looking to increase its growth and success. Having a clear step-by-step guide in place will help you know your customer and identify who your target audience is.  Furthermore, you will be able to establish exactly what your goals…

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How To Develop A Small Business Digital Marketing Strategy

How To Develop A Small Business Digital Marketing Strategy

It’s no secret that digital marketing has become an essential part of doing business in the 21st century. This is something that has become even more important over recent years. But for many small business owners, it can be hard to know where to start when it comes to developing a comprehensive digital marketing strategy. There’s a lot that goes into…

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How To Create A Small Business Marketing Plan

How To Create A Small Business Marketing Plan

Here’s my How To Create A Successful Small Business Marketing Plan blog. This will guide you through the very basic principles of small business marketing planning. Marketing Is Key To Your Success As a small business owner, you know that marketing is key to your success. But without an effective marketing plan, it can be a challenge to determine which strategies…

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